Protecting Brands and Consumer Safety in china

Trademark Defender delivers high-impact IP enforcement strategies to safeguard your products, reputation, and consumers in China.

THE UNDERLYING THREATS OF COUNTERFEITING ACTIVITIES

These risks may result in multiple damages costs that no brand can afford

>>> Trade in counterfeit and pirated goods amounted to up to 2.5% of world trade and up to 5.8% of EU Imports from the rest of the world (EUIPO 2021)

Health Risks

>>> Produced in unsanitary conditions with potentially hazardous ingredients, counterfeit products can expose clients to potentially fatal risks.

Tax Revenue

>>> Counterfeiters do not pay taxes, stealing money that could otherwise fund healthcare, education, welfare and other public programs.

Economy & Society

>>> Counterfeiters steal intellectual property (IP) from legitimate businesses, jeopardizing consumer trust, jobs in our companies and future investments.

Security & Organized Crime

>>> Counterfeiting is one of the fastest-growing economic crimes of modern times, combining high profits with low penalties and financing organized criminal networks.

Defining your IP enforcement strategy To maximize impacts

The 3 pillars of a successful IP enforcement strategy

1

Defining what truly matters

>>> Targeting specific products or elements of the supply chain that pose the greatest challenges to your business

2

Sourcing and searching leads

>>> Selecting leads and identifying targets with the greatest impact

>>> Focusing on proactive investigations over reactive authentications

3

Persistence

>>> Ongoing and consistent actions maximize impact

Implementing a high-impact IP Protection Strategy

High impact by providing the right services

Sourcing and investigating leads

Raid Actions

Legal follow up

Sighting and Market Sweeps

Custom Surveillance

Lobbying and Training

High impact by organizing raid actions on the right targets

OUR CORE STRENGHTS IN IP ENFORCEMENT SERVICES

A unique combination of investigative and legal expertise

1

2

Our strengths in providing our clients with the highest level of protection

>>> A dedicated team of TM Defenders by industry
>>> A dedicated team for authentication operation and ex-officio work
>>> Legal team to ensure compliance and lobbying and legal follow-up
>>> Paralegal team for reporting

A team of IP defenders and Lawyers

IP enforcement & Commercial Strategy <<<
Legal Compliance <<<
Regulatory & Government Relations <<<
Products Authentication & Verification & Ex Officio <<<

3

4

A one stop-shop approach for IP enforcement solutions

Circular diagram showing services surrounding the client: Investigation (Sighting and market sweeps, Self-initiated actions, Ex officio, Custom surveillance), Legal and Paralegal (Legal follow-up, Lobbying and training, Paralegal reporting), and Ad Hoc Services (Legal assistance, Data analyst).

OUR CORE STRENGHTS IN IP ENFORCEMENT SERVICES

1

A unique combination of investigative and legal expertise

2

Our strengths in providing our clients with the highest level of protection

>>> A dedicated team of TM Defenders by industry
>>> A dedicated team for authentication operation and ex-officio work
>>> Legal team to ensure compliance and lobbying and legal follow-up
>>> Paralegal team for reporting

A team of IP defenders and Lawyers

>>> IP enforcement & Commercial Strategy
>>> Legal Compliance
>>> Regulatory & Government Relations
>>> Products Authentication & Verification & Ex Officio

3

4